As we embark on a new year, the digital pulpit offers an ever-expanding space to amplify the voice of your church and your community. To ensure your church communications and social media efforts are off to a stellar start in 2024, I’d recommend considering the following key elements:
Know What You Need to Say: What’s in Your Calendar?
Start by defining your church’s core messages for the year. What themes, teachings, and events will take center stage? Knowing what you need to say provides a roadmap for your content, creating a cohesive narrative that resonates with your congregation.
Your church calendar is a treasure trove of content opportunities. Identify key events, sermons, and milestones. Plan your communications around these dates, ensuring your digital presence aligns seamlessly with the rhythm of your church life.
How Will You Be Saying It? What does the comms strategy say?
Craft a comprehensive communications strategy that outlines your tone, style, and engagement tactics. Whether it’s through heartfelt stories, thought-provoking videos, or interactive Q&A sessions, a well-defined strategy guides your messaging and fosters a deeper connection with your audience.
Where Will You Be Saying Them? What Platforms Do You Need to Be On?
Determine the platforms that best suit your church’s objectives. From traditional social media giants like Facebook and Twitter to visually-driven platforms like Instagram and Tiktok or VR-based communities, choose platforms that align with your church’s identity and reach your target audience effectively.
In the digital age, intentional communication is the cornerstone of a thriving church community. By knowing what to say, leveraging your calendar, adopting a strategic approach, and choosing the right platforms, your church can confidently navigate the digital pulpit, making 2024 a year of meaningful connections and shared growth.
